The FondsForum platform now operates an extensive YouTube channel with more than 1,400 video clips on institutional real estate, averaging over 3,000 video views with around 50 hours of video time per month.
Personal comments
VideoStatements
The FondsForum platform produces video statements for events. The VideoStatements are video clips with a length of approx. 1 - 2 minutes, in which a company representative explains his opinion and perspective on a specialist topic or an industry development. The clips are published on the FondsForum platform and/or in the FondsNews newsletter with over 3,000 recipients in the institutional real estate industry. In this way, the statements enable the speakers to communicate news and “messages” to the industry in a special way and enable the interview partners to increase their reach. On request, the video clips are sent to the participants for their own use, for example for social media or a presentation on their own website.
Recording
Planning & Production
The topic of the video statement will be discussed and agreed upon in the days beforehand. The clip can be produced in German or English. The speaker then only needs about 5 minutes to record the clip. When speakers or representatives of a sponsor appear at an event, it is advisable to choose a topic from the lecture or expert panel that will be presented at the conference. In this way, the video clip supports the communication of this conference contribution.